If you've spent any time on TikTok recently, you’ve probably come across the controversy surrounding PrettyLittleThing’s rebrand. Known for its ultra-trendy, hyper-glam aesthetic, the brand made a ...

The fashion model, 54, was joined by other big names including Burna Boy and Rosie Huntington-Whiteley after the fast fashion ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

The UK-based fast fashion brand company completely wiped their Instagram of all its posts last week, leaving its 18million followers baffled.

Visually, PrettyLittleThing's rebrand is the essence of modern minimalist design, taking cues from classic luxury brands with ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

PrettyLittleThing previously offered a 28-day return policy, however, in their new rebrand, the policy has changed to half of ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...