The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

Then it must be zip lining! In a new initiative, the biggest movie theater chains in the country could be shifting to ventures that make their cinemas more akin to – well, anything other than the cinema.

The biggest theater chains in the US and Canada are upgrading their technology and adding attractions like arcades, bowling alleys and ziplines in hopes of enticing more people to go to the movies, according to Variety.