Is a deal really a deal? Amazon’s ChatGPT competitor, a chatbot it calls Rufus, will now answer some user questions on price changes.

Amazon is infusing AI into a new facet of its online shopping experience with the release of its AI Shopping Guides. The new ...

Amazon feeds its large language models vast quantities of retail data. It says its AI agents might someday be smart enough to ...

Amazon is introducing its new AI Shopping Guides feature. It promises to help shoppers as well as sellers using Gen AI.

But Rufus won’t displace Alexa from Amazon’s Echo speakers: instead, Rufus is an AI built into Amazon’s shopping app - which, depending on whether you like it, will be particularly helpful during the ...

" This is my first experience using Rufus, the Amazon AI built to offer sage advice to shoppers. Mostly shoppers that have ...

Amazon’s intention with these AI-generated guides, according to the company’s head of personalization Daniel Lloyd, is to ...

Amazon finally rolled out its AI assistant Rufus to all US customers after announcing the new feature in February. The AI-powered assistant is named after an early Amazon employee's dog, and the tool ...

In a significant leap forward for online retail, Amazon’s (AMZN) second Prime Day event has emerged as the company’s largest ...

How It works The AI Shopping Guides automatically appear in search suggestions, offering a consolidated view of relevant ...

Amazon is getting the holiday shopping season kicked off with its Prime Big Deals Days. Target and Walmart are among top ...

Amazon on Wednesday introduced the latest in a series of AI features and products aimed at consumers: AI shopping guides. The ...