The web you’ve been optimizing for 20 years? It died sometime last week. You just haven’t noticed yet. This isn’t another “AI is changing everything” hot take. This is about when two decades of best ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Acquia and Researchscape. Marketers believe answer engine optimization (AEO) will ...
The September edition of the MarTech Conference featured six panel discussions focused on the dynamic duo of data and AI and their impact on the marketing organization. We combed through 95 pages of ...
Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns out in hours instead of weeks, a missing pixel that breaks tracking… And no one notices ...
What’s the real cost of losing a customer? Hint: It’s much more than the immediate revenue hit. When a customer churns (stops buying from your business), you’re actually losing their future purchases, ...
The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, ...
The AI decisioning revolution is as significant as the shift from mass email to real-time personalization. Yet too few marketers can actually take advantage. Most of us already have multiple tools in ...
Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...
Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with Comet, which is in beta for premium subscribers. Soon after, reports surfaced that OpenAI is working ...
Specific holidays can be great opportunities to emphasize your brand’s values or offer your audience special discounts. Days like Valentine’s Day, the 4th of July, and the December holidays are on ...
Story updated with information on Maryland and Nebraska’s new data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and ...
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