Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 ...

Articles written by Prashant Verma ...

Diwali-themed ad campaigns invariably tap into a few standard tropes of festive advertising — among them, travelling home for a family reunion over the holidays. However, such journeys are often ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division. This partnership follows a competitive agency pitch and will focus on ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...