The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led ...

Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched its new brand campaign, a heartfelt national ...

According to Al-Qassab, Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage in the Palais ...

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South ...

Folding logos into logos is not leadership. It’s delay dressed as design. The next chapter doesn’t need smoother transitions.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

WPP’s Global CCO on zero mentality, AI acceleration, creative reinvention and why the ad industry should finally start ...

Our weekly roundup of the latest appointments and account wins news from Realme, Actimedia PR & Digital, WeCraft Studio, ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror ...

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has ...

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.