New research finds using creators for brand building drives long-term equity and short-term sales, outperforming traditional ...

Gap Inc CEO Richard Dickson believes the business has regained its relevance after “losing the plot” on performance marketing ...

The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

Craft, customer, creativity and culture are central to LVMH’s marketing, says global brand officer Mathilde Delhoume-Debreu.

The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

You can build trusted brands in a volatile world by knowing your customers, falling in love with the craft and investing in ...

New research from the IPA and Tracksuit is challenging received wisdom that startups should focus on performance marketing to ...

Former M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer. Following a ...