Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform through ...

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new ...

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they can access live streaming ...

Australian TikTok comedian Maddy MacRae has conducted a five-day residency at Singapore’s Changi Airport as part of a new influencer-led campaign called “The Week-Long Layover.” The activation, which ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing proprietary data systems that predict creator performance and measure ...