And breathe. Conference season is over for another year.

Gen Z hates being sold to, Powell Communications’ Tara Benanbid says, which is why brands need to engage, not just advertise.

Lilly releases cheaper version of weight-loss blockbuster; Zuckerberg criticizes White House over COVID requests; Paramount bidding war at its end.

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Brands are engaging in a disinformation war in a bid to boost their bottom line, according to Jake McLeod, director and head of UK digital crisis at Edelman.