Swiggy Instamart took advantage of Falguni Pathak’s cultural status and playful 'invisible' persona to create a buzz-worthy ...

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

In this article, we discuss the lasting impact of television in advertising. Despite the rise of digital platforms, TV ...

Once recommendations are reset, Instagram’s algorithm will gradually personalise suggestions based on new interactions with ...

The study shows that media is undeniably seen as a strategic lever to drive business growth by an overwhelming majority of ...

Asha Kharga of Mahindra opines that while purpose has been a guiding force for brands seeking consumer connections, the ...

The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups.

Advertising and marketing folks explore how innovative campaigns are reshaping the print medium in today's digital-first ...

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office.

Rafael Nadal’s transition from tennis icon to global brand ambassador is marked by strategic collaborations and ventures that extend his legacy beyond the court.

The findings, based on the performance of top LinkedIn campaigns over the past year, offer key strategies for engaging with ...

In her new role, Singh will lead the agency’s business focus on the development of new capabilities and solutions, and widen ...