Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is ...

A new Adobe GenStudio product announced at Adobe MAX this week allows enterprise brand and marketing teams to automate ...

Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It ...

Adobe sees a rise in workflow focused competition for its broad range of software, and is betting big on the new Firefly ...

True generative AI video editing has arrived on Premiere Pro. At this year’s Adobe Max, the company has revealed the new ...

It’s never been easier to target, track and measure the efficiency of an advertising campaign by using Adobe's new GenStudio ...

Adobe GenStudio for Performance Marketing will let enterprises build content using Adobe’s Firefly AI models, new video ...

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen ...

Adobe has announced the upcoming launch of a free web application designed to address the growing threats of misinformation ...

Adobe has announced a bunch of new tools and features across Creative Cloud apps at Adobe MAX 2024, but one of the biggest pieces of news is that for the first time, users can use Firefly AI to ...

In future, the generative AI Adobe Firefly will generate video clips as well as images. In Premiere Pro, it extends clips ...

Adobe's new Firefly Video AI model opens up new creative options for editors to create video and modify what they edit.