XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

For more than a decade, adidas SPZL has celebrated the Three Stripes’ legacy through past-meets-future product drops led by ...

Under Armour and the NFL signed a long-term partnership to make the Baltimore-based brand an official footwear and glove partner of the world’s richest sports league. It marks a return to the NFL for ...

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

The Phoenix Mercury are hoping their new sponsorship deal with this national apparel brand (think roller skating) will turn ...

Vera Bradley will offload the bracelet brand two years after taking full ownership, and the Edible Arrangements company ...

Umbro's owner is at court seeking to fight off an appeal over a ruling in its favour over the similarity between its logo and ...

Jordan Brand has several NFL players proudly endorsing their shoes, but Eagles quarterback Jalen Hurts could be the company's new face, and a shoe and apparel deal could be next. Many famous ...

Founded in 1988, Lululemon Athletica Inc. (NASDAQ:LULU) is a luxury athletic apparel, footwear, and accessories brand with around 38,000 employees. It sells leisure-athletic wear and accessories ...

A new viral internet trend sees Telsa car owners masking their EV's logos with those of other car brands. Many are critical of CEO Elon Musk's vocal stances on political issues in recent years ...