Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Ken's character will celebrate its 65th anniversary and with James' first Ken doll, they are excited to expand the "Kenbassadors." "Ken is Barbie's longtime best friend and supporter," said Krista ...

Ken, Barbie’s longtime best friend and supporter, will celebrate his 65th anniversary in 2026. “We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model ...

“We are incredibly honored to partner with Barbie to continue inspiring the next generation and to celebrate LeBron ... A look at the LeBron James Ken doll. (Mattel/Business Wire) A look ...