In 2025, artificial intelligence became deeply embedded in digital marketing strategy, offering unprecedented personalisation ...

Courtesy of General Motors] The Chevrolet Sonic, once familiar in markets including South Korea under the name Aveo, is making a comeback after roughly five years. But the compact hatchback or sedan ...

Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation ...

Discover how two decades of global travel turned guest insights into a U.S. hotel concept—linking real-world stay experiences ...

GM Authority has discovered that the locally built Buick Envista crossover will be brand’s first model to launch in the South Korean market.

In 2014, Snyder’s-Lance acquired an 80% majority stake in Late July Organic Snacks. Later, in 2018, The Campbell’s Company ...

The headline for 2026: AI is making the basics matter more. Marketers are rediscovering that trust, loyalty, and brand still ...

Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

International betting brand GG.BET has released a video recap of their activity this year. In 2025, the brand maintained an active presence in the sports world, became more deeply involved in esports, ...

GM Korea announced that it will sell the Buick brand through its Chevrolet dealer network, while the GMC models will be sold in Cadillac dealerships.