OpenAI just made a move that changes the game for brand discovery, again. Iris’s Jill Smith explores a world of possibilities ...

BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, released new research ...

Students call it hypocritical. A senior at Northeastern University demanded her tuition back. But instructors say generative ...

OpenAI CEO Sam Altman says AI use splits by generation, from a search tool for Boomers to a life assistant for Gen Z.

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

Here's a ChatGPT guide to help understand Open AI's viral text-generating system. We outline the most recent updates and ...

The nation’s biggest tech companies have reshuffled the ranks of their senior leaders in the last year. That means executives ...

Shares of Alphabet (GOOGL) dipped on the next trading day following the comments. Chris Versace, a Wall Street veteran who ...

In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen ...

Alphabet's stock is down nearly 20% YTD, due to macro headwinds and AI disruption fears. Click here to find out why GOOG ...

ChatGPT is an incredible tool, but it’s not your brand’s voice, your company’s conscience or your customer’s confidence.

Investors may struggle with what to make of Google parent Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG). As the owner of Google's ...