After missing 10 of his first 13 shots, Irving switched shoes at halftime into a purple version of his signature shoes in ...

Nike athlete Giannis Antetokounmpo ditched brand warfare to accept free Adidas shoes from teammate Damian Lillard.

Check out the best Christmas and holiday gifts for fans of the University of Michigan, including jerseys, shirts, hats, ...

Nearly a decade into the scene, the sneaker culture in India may have found its stomping ground Inder Gill, a graduate of IIT ...

Start by thinking about all the accessories you tote to the gym: water bottle, phone, keys, towel, change of clothes — you ...

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

“This jersey symbolizes not just Michael Jordan at the height of his celebrity and prowess, but also a pivotal moment in basketball history ... after six Air Jordan shoes — one apiece ...

At the time of writing, Nike Basketball has not announced its “All-Star 2.0” colorway of the Nike Kobe 6 Protro. Stay tuned for updates, including official imagery, as we currently expect this ...

“The Basketball 100” is the definitive ranking of the 100 greatest NBA players of all time from The Athletic’s team of award-winning writers and analysts, including veteran columnists David ...

and black color combination in the SKX NEXUS™ basketball shoe. The striking color combo is a vibrant fusion of bold aesthetics, unparalleled comfort and performance making it a standout in the ...

Welcome back, college basketball. My, how some things have changed. You could tell that in the nation’s first game of the season, an 11 a.m. tipoff in Indianapolis where IU Indianapolis took the ...