Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced the NIL partnership with Dylan Rai ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Iconic players to have worn the shirt include Ronaldo (the first one), David Beckham ... homage to the original. No sponsor, just a white shirt with simple black Adidas detail and the club ...

The number 1 in sponsor contracts In fact ... player in changing the role of athletes into brands – something we see modern examples of with David Beckham, Cristiano Ronaldo, Serena Williams, and ...

There are hundreds of brands that have managed to get their hands on David Beckham over the years. At the moment, he has notable sponsorships with Adidas and Tudor Watches, whilst he is also an ...

His arrival spurred the “Beckham Rule,” allowing teams to sign marquee players beyond the salary cap, paving the way for ...

David Beckham recently launched a new campaign with Hugo Boss, and Victoria is the founder of a fashion and cosmetics line Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been ...