The global billboard and outdoor advertising market will grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%.New York, Feb. 15, 2023 (GLOBE ...

The incorporation of digital into outdoor advertising by digital billboard companies is fueling the medium's growth. Ad spend on digital billboards is expected to grow 16% this year (2019). Digital ...

The billboard and outdoor advertising industry faces decline due to factors like the rise of digital advertising, economic pressures, environmental concerns, and regulatory challenges. Companies ...

The types of outdoor ads have expanded beyond billboards that are only big posters. A moving image on a digital billboard increases its attention-grabbing power.

Cash-strapped San Diego’s aggressive search for more revenue includes a new plan to generate $3 million a year by allowing ...

Some residents say the monetary benefits do not outweigh the potential environmental harms and increased risk of litigation.

WORCESTER — The Zoning Board of Appeals on Monday, June 23, unanimously rejected a request for a special permit for a large ...

With so many advertising options available today — social media, search ads, email marketing — it’s easy to overlook one of the most effective and time-tested options: digital billboards ...

Triad Outdoor Advertising is a family-owned business that was founded in 1965 and installed its first billboard in 1972. The company currently owns and operates 75 display faces, including one ...

The Latino Police Officers Association and La Casa del Pueblo, a Hispanic community group, are partnering with Lamar Outdoor Advertising on 11 bilingual billboards. The digital billboards are ...

On Sydney’s north shore, Willoughby Council says it has been left “disappointed and deeply concerned” after losing a ...