Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

A digital marketing executive candidate shared his frustrating experience of being asked a complex question in a job interview for a ₹5 lakhs per annum salary role. Google Play has restricted ...

A London-based advertising agency has lost its fight to install a new digital poster display in a coastal town. Alight Media Ltd had hoped to unveil a new illuminated digital 48-sheet ...

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

The marketing plan should be adjusted on an ongoing basis based on which efforts are having an impact and which are not. Digital marketing shows results almost in real time, whereas TV ads require ...

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world. We explore how brands are creating their digital marketing strategies to ...

FlexiMasters in Marketing in a Digital World is offered by Nanyang Business School, Singapore, as part of the FlexiMasters series launched by Nanyang Technological University, Singapore (NTU Singapore ...