Kendrick Lamar is in album mode after releasing the new song and video "GNX" as well as an LP of the same name.

Everyone suspected a new Kendrick Lamar album was coming soon — between a Super Bowl halftime show slot next year and a haul of Grammy nominations for "Not Like Us," the time was as ripe as could be.

Now, four months later, Kendrick follows up with “GNX,” a short, reflective new song that finds the Pulitzer Prize winner doubling down on the other half of the message of “Not Like Us” — solidarity with real ones,