Top marketers discuss the fight for consumer attention, reaching Gen Z and building franchises at Variety Entertainment ...

Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market ...

When not reading or writing, you'll find her curled up on a couch at a quiet cafe, with a book and a cup of coffee. Approach ...

He is a film student, and despite their differing personalities, they bond over their shared passion for filmmaking. Zhou Shui helps Dai Daji heal from her heartbreak, becoming a guiding light during ...

The Perpetual Lady Altas are ready to reclaim the crown this season. Watch the NCAA Season 100 women’s volleyball games on ...

Wen Tian Lu is a Chinese drama that follows a young Zhong Kui as he bands together with his friends to form a three-man | dHNfd3QtcUNpLXpXc0U ...

QIYI, Asia's leading streaming platform, have big plans for movie and drama lovers especially in South-East Asia with Malaysia. Singapore, Thailand and Indonesia leading the way.

War. Inflation. Loneliness. In the past three years, Millennial and Gen Z Chinese Australians have been caught in ...

In addition to local dramas, iQIYI also offers a wide variety of entertainment including Chinese Dramas (C-Dramas ... especially among the younger generation in Malaysia.” ...

SM RETAIL, Inc., the retail arm of the Sy-led conglomerate SM Investments Corp. (SMIC), is aiming to tap the Gen Z market to boost sales. Figures from SM Store, SM Retail’s department store business, ...

SM Retail is seeing more shopping among the Gen Z demographic group, according to data from the Sy family-led SM Investments Corp. (SMIC). In a statement, SMIC announced that, in 2024, the SM ...

we’re strategically investing in Gen Z as they become an increasingly influential consumer group,' says SM Retail executive vice president Jonathan Ng MANILA, Philippines – Digital natives don ...