As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is smashing historic records. With a little under a month to go, the 2025 season is ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

As the IPL 2025 season progresses, the steady rise in advertising volumes signals the continued confidence of marketers in the league's unparalleled reach and impact. With new categories and ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

2025, on ‘IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, Digital and On-Ground - and what’s their Scorecard?’.

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

Now enjoying uninterrupted IPL matches and exclusive content with Jio’s is possible through its extended promotional offer.

Punjab Kings outclassed Lucknow Super Giants by 37 runs in a vital IPL clash, climbing to the second spot in the standings on ...

Actor Ananya Panday emerged as the most visible celebrity of the season so far, claiming a 9% share of all celebrity-backed ...