Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

Virat Kohli's influence extends beyond cricket. He is now a brand and a cultural icon in India. His journey showcases ...

The wait is over — the biggest T20 league in the world will be back on May 17, with Royal Challengers Bangalore taking on Kolkata Knight Riders in Bengaluru. Su ...

For nearly two decades, the Indian Premier League (IPL) has stood as a towering beacon of innovation, ambition, and cultural ...

The cricketer who wore his passion on his sleeve spearheaded India’s most successful phase when even the mighty Australians ...

Historically, Kotak Mahindra Bank was the first choice for India’s SMEs. It was a bank that understood the ambition behind ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

BCCI delays remaining matches by a week to ensure safety of players and staff The 2025 edition of the Indian Premier League (IPL) has been officially postponed ...

The IPL 2025 has been suspended for a week due to India-Pakistan tensions, causing major financial losses across stakeholders ...