Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is smashing historic records. With a little under a month to go, the 2025 season is ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

As the IPL 2025 season progresses, the steady rise in advertising volumes signals the continued confidence of marketers in the league's unparalleled reach and impact. With new categories and ...

According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

According to TAM Research, IPL 2025’s advertising volumes on TV surged by 7% for the first ... “Live-match visibility will consistently deliver high-impact brand recall—but relying solely on it is ...

The IPL 2025 has been suspended for a week due to India-Pakistan tensions, causing major financial losses across stakeholders ...

MI as Sharma has been in poor form in IPL 2025. Sharma has found it tough to get into a rhythm while batting as an Impact Player, especially in games where MI chases as he ends up warming the ...