“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

The influencer market, now a multi-billion industry, has undergone a reckoning. New platforms, cross-platform strategies and ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Social media influencing is an estimated $30 billion annual global industry, with brands increasingly electing to partner ...

What organizations can learn from the world’s first and most influential full-time Corporate Influencer Lara Sophie Bothur ...

The top brands at Coachella this year included fashion brands like Revolve and a few new players in skincare.

Introduction: AI Has Spoken In the past, celebrity power dominated the advertising world. Names like Dua Lipa, Kylie J ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...

This guide will cover the top fashion influencer marketing agencies, what they do, the benefits, and why they’re essential for your mobile app strategy. Fashion influencer marketing agencies ...

With Halo and Destiny 2 as its predecessors, Bungie's 2025 release Marathon, a team-based extraction shooter set in outer space on the planet Tau Ceti IV, has a ...