There has been a rise in influencer and celebrity-founded beauty brands recently. Is one more successful than the other?

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

The influencer market, now a multi-billion industry, has undergone a reckoning. New platforms, cross-platform strategies and ...

What organizations can learn from the world’s first and most influential full-time Corporate Influencer Lara Sophie Bothur ...

The top brands at Coachella this year included fashion brands like Revolve and a few new players in skincare.

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

For this campaign Louis Vuitton went global with their collaboration with Takashi Marakami, a Japanese artist whose style of bright colors and cartoonish floral patterns is instantly recognisable.

Carlos Alcaraz is on cloud nine once again after winning his sixth Masters 1000 title at the Monte Carlo Country Club. It was his first title in Monte Carlo and his third on clay. Alcaraz had many ...