Delhi Capitals (DC) amongst others have embraced influencer engagement, partnering with renowned creators like Shubham Gaur, ...

The age of the influencer is well upon us ... of the 10 brands is directly affiliated with cricket or the IPL and the remaining partnerships are with general consumer brands.

According to Anshu Yardi, Vice-President of Business Partnerships & Communication ... a performance marketing engine — with IPL-specific offers, influencer integrations, QR codes, and real ...

In a major recognition of her rising influence, film actor Ananya Panday has emerged as the most visible face on television ...

Proteas batter Dewald Brevis starred for the Chennai Super Kings, smashing his maiden Indian Premier League 50 at Eden Gardens against the Kolkata Knight Riders.

The video received over 24 million views and sparked mixed reactions. The Indian Premier League (IPL) is a cultural phenomenon in India that extends far beyond cricket. Royal Challengers Bangalore ...