Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

The final slate of Air Jordans for 2024 is on its way — and, as always, Jordan Brand has saved a few treats for the holiday ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Jordan Chiles, who is fresh off her gold medal-winning summer at the Paris Olympics, wants to build off her success in ...

Beginning today, Fortnite will introduce its latest feature, a virtual sneaker wardrobe led by Nike and Jordan Brand.

Trae Young has officially ended his sneaker free agency, and the Atlanta Hawks point guard has decided to sign with Jordan ...

Larsa Pippen tells PEOPLE that she's not in contact with ex Marcus Jordan as she gives an update on being single following their split.

Nigel Sylvester's Air Jordan 4 RM collaboration was one of 2024's most talked-about sneakers and after helping Jordan Brand ...

I was better than him for about three weeks, and I enjoyed those three weeks because I saw something in that boy. He didn’t have it quite yet, but he was ...

On Friday morning, Jordan Brand announced the signing of NBA All-Star Trae Young. Jordan Brand said in the press release, the Atlanta Hawks' dynamic point guard embodies the pursuit of greatness ...