Jordan Brand has just added a promising young basketball star to its athlete roster: Bella Hines. The 5-star recruit, who has ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the only active high ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

“She's a remarkable young talent who is joining an athlete roster ... women’s college basketball." Unlike LSU names like Hailey Van Lith, Angel Reese and Flau'jae Johnson, Bella Hines will be able to ...

Following in the footsteps - literally and figuratively - of former and current LSU women's basketball stars Angel Reese ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...