New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

Michael Jordan ‘s game-worn Air Jordan IX baseball cleats will be up for grabs in December as part of Infinite Auctions’ ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Atlanta traded Dejounte Murray to the New Orleans Pelicans, paving the way for Jalen Johnson to be Young's new running mate.

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

This brand embodies basketball, style ... to see Young continue wearing the flagship Air Jordan models and perhaps other Jumpman team shoes throughout his multi-year deal. As part of the exciting ...

Boston Celtics superstar forward Jayson Tatum debuted another colorway of his Jordan Tatum 3s on Sunday against the Minnesota Timberwolves.

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

ATLANTA — Trae Young is the newest Jordan Brand ... with the iconic basketball sneaker brand after previously being signed with adidas, where he'd released three lines of shoes.