The 98th annual Macy's Thanksgiving Day Parade didn't just stroll down Manhattan-it took the entertainment world by storm, ...

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...

The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event ...

The 2024 Macy's Thanksgiving Day Parade set some viewership records over the holiday. The annual parade reigned in 31.3 ...

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, ...

Cynthia Erivo handed Hoda Kotb a large bouquet of white flowers, causing the host to become emotional, as they each said they ...

The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's ...

The Macy’s Thanksgiving Day Parade marched, soared and roared into its second century as a holiday fixture despite a ...

The iconic Macy’s Thanksgiving Day Parade is back, and excitement is in the air! FOX 5's Michelle Ross has all the details on ...

FILE - The Astronaut Snoopy balloon is on Central Park West in New York City during Macy's Thanksgiving Day Parade on ...

The 98th annual Macy’s parade was hosted by NBC’s “TODAY” show stars Savannah Guthrie, Hoda Kotb and Al Roker.

Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade. TODAY.com captured each and ...