clear behaviour explained by a doctor or a patient in a market research interview is not always the same as their behaviour in the real world. Kahnemann also casts a new light on market research ...

AI that interviews your customers, builds your PowerPoint, and tells you what to do next — that’s the $27M bet Sequoia is ...

Companies conduct market research before introducing new products to determine their appeal to potential customers. Tools include focus groups, telephone interviews, and questionnaires.

The way most businesses are structured today, it's the market research and insights teams that are positioned to champion "the customer as individual." Those departments are the official caretakers of ...

Fieldwork companies are those who have direct (personal or online) contact with HCPs to conduct the market research interviews (the fieldwork phase); they are often sub-contracted to a separate ...

The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the ...