Companies conduct market research before introducing new products to determine their appeal to potential customers. Tools include focus groups, telephone interviews, and questionnaires.

clear behaviour explained by a doctor or a patient in a market research interview is not always the same as their behaviour in the real world. Kahnemann also casts a new light on market research ...

AI that interviews your customers, builds your PowerPoint, and tells you what to do next — that’s the $27M bet Sequoia is ...

Listen Labs, a Sequoia-backed startup that uses AI to conduct thousands of voice interviews simultaneously ... for a startup going after the $40B market research industry, which for decades ...