While most straps require removing the spring bars to attach the watch strap, a NATO strap simply slips under the spring bars and is then looped through the second lower strap.

NATO straps are cool, cheap and rugged. But they’re also something else. NATO straps are cool, cheap and bountiful, available in every color imaginable. But they’re also something else ...

NATO, unsurprisingly, is derived from military style in WW2, and the name comes from the North Atlantic Treaty Organization. This kind of strap can both dress down a Rolex and dial up a Seiko.

Poll 10 Marathon Watch enthusiasts on the topic of the best way to wear their watch, and you are guaranteed to get a wide range of responses. Some purists will say the standard “vanilla” rubber strap ...

It’s the kind of watch where a guy can feel assured he’s making a solid style statement and investment. It’s sharp and dressy for business and now with the new Nato straps can be equally ...

If nabbing that coveted watch is high on your priority list for the new year, then chances are good that you’re gonna need a new strap or two to go with it. Thankfully, The Nato Strap Co. is still ...

Straps like the NATO shell cordovan number featured above have become the cornerstone of DaLuca, and come in widths to suit any watch, along with nearly every color imaginable.