Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York southern district on February 3, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

A partnership between Nike, Hasbro, and Victory Creative Group (Lebron James marketing team) has brought us Monopoly: Leborn ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

The Brooklyn Nets released their Nike City Edition jersey for the 2024-25 NBA season on Thursday, of which was inspired by ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...