Nike athlete Giannis Antetokounmpo ditched brand warfare to accept free Adidas shoes from teammate Damian Lillard.

We believe Under Armour has ample liquidity to get through the current economic environment. At the end of September 2024, the firm had $530 million in cash as well as $1.1 billion in borrowing ...

Athletes at Delaware Online High School Basketball Media Day were asked to envision their ideal sponsorship deal. Here's what they said.

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Nike City Edition uniforms are finally here, and they're bringing the heat. These uniforms made their exciting debut during ...

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Fans Can Purchase a Jersey via Label K, the Kings Team Store and Online Starting Today -- -- Uniform, New Mascot “Roy Al” and Court to Debut on Saturday, November 16 -- Today, the Sacramento Kings ...

As November 11 approaches, Jordan Poole and Nike basketball gear fans can look forward to buying a pair through Nike.com and other select stores.

An icon in the shape of a lightning bolt. Impact Link Nike is deepening its partnerships with the NBA and WNBA as basketball explodes in popularity in 2024. That's good news for the company as it ...

Provided Share A set of Michael Jordan jerseys and other collectibles sold ... but also a pivotal moment in basketball history,” said Brahm Watcher, Sotheby’s head of modern collectibles ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...