Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York southern district on February 3, ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

The ad does suck. It’s a riff on the beloved 1995 Coca-Cola ad that features a convoy of lit-up Coke trucks delivering ...

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

A TikTokker named Lwandy shared on her account @lwandy.lihle_zikalala a video of herself unboxing the Nike Dunk sneakers paid ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

Ads showcase such exclusive new styles as the Nike Zoom Vomero 5, Jordan 4 RM ... we consistently incorporate women's into ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

HONG KONG (AP) — China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this ...

If we take a step back, the Nike brand has been built over many decades on product innovation and storytelling—the ... These ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...