Capitalising on the meme, Wingstop went so far as to commission custom 'Lemon Pepper 1's' from sneaker customiser The Shoe ...

In their kit announcement, they stated: “Released as part of the Nike 'Together We Rise' collection ... of the women’s game. “Two logos. Two teams. One goal. Worn by both the men’s ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.