For the Air Jordan 4, Hatfield employed a similar concept, leaving the Swoosh off of the side panels and leading with a large Jumpman logo on the ... was released in four original styles: "Black ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Peter Moore, who designed the Air Jordan 1, came up with the logo when he saw a child on a ... became more popular in the ...

The original Jordan 1 hit stores across America in March 1985, priced at $65. And at the end of the year, the Air Jordan franchise had made $100 million in revenue. More from So Expensive ...