“Insanity sizing,” as some have dubbed this trend, is frustrating enough for shoppers who try on clothes in stores. But now that $240 billion worth of apparel is purchased online each ...
In 1958, the US’s National Institute of Standards and Technology introduced a system of even numbers from 8 to 38 to cover a range of sizes, and companies were told to design their clothes in ...
"Erratic sizing isn't just bad for our self-esteem – it's damaging for the environment too," said The Independent's ...
In 1958, the US’s National Institute of Standards and Technology introduced a system of even numbers from 8 to 38 to cover a range of sizes, and companies were told to design their clothes in ...
For years, fast fashion retailers were some of the only places to shop for plus-size clothing—and even the few brands who ventured into the category were host to a scant selection of options ...
A little over seven years ago, in February 2017, Ashley Graham was getting dressed in a furry cropped jacket and sweater ...
Are you a size ‘small’ in one shop and a ‘large’ in another? You’re not alone. Katie Rosseinsky explores why it’s so hard to ...