West Chester-based QVC steps into the TikTok age as its parent company rebrands with social media in mind
The company, Qurate Retail, is also leaning on QVC's name recognition as it aims to refresh its image and improve its reach.
Retail Dive21h
Qurate’s new strategy banks on streaming, social media platforms
The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three ...