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Qurate to Rebrand as It Shifts Focus on Social Media, Livestreaming
Qurate Retail Group, the parent company of West Chester-based QVC, will rebrand as QVC Group as it shifts focus to social ...
West Chester-based QVC steps into the TikTok age as its parent company rebrands with social media in mind
The company, Qurate Retail, is also leaning on QVC's name recognition as it aims to refresh its image and improve its reach.
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Qurate’s new strategy banks on streaming, social media platforms
The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three ...