Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

In 2025, lipstick is evolving, but its power remains timeless. Clean, conscious, and crafted for real lives, today’s ...

I used to think that with age, things would get better. That once I crossed a certain number of years, the noise in my head ...

Meet the winners of Bustle's 2025 Beauty Icon Awards for next-gen skin pros: 10 facialists who combine cutting-edge tech with ...

As she continues her ninth WNBA season, league superstar Breanna Stewart talks financial freedom, skin care routines, and ...

Hailey Bieber has had many beauty eras: clean girl, strawberry girl, latte girl, to name a few; but motherhood has ushered in ...

The key to nailing the shy girl trend is using the right brush. Ilia happened to recently launch the perfect one: the Soft ...

Wednesday season 2 is finally here—and Jenna Ortega kicked off the global premiere red carpet with a bang. For the event, the ...

If you’re anything like me, summer means one thing: spending as much time in the sun as possible. After a long winter hunkered down in my New York City apartment, it’s time to take full advantage of ...

The 22-year-old actress will return as the namesake character in the second season of the Netflix original series, with part ...