Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are ...

Dane McCarthy, founder of Athletic Clubs, and running expert Ben Lauder-Dykes share their fitness product recommendations for ...

A Minnesota sports drink brand is hitting social media influencer Logan Paul’s beverage company, Prime, with a trademark infringement lawsuit. X Hydration, based in Rosemount, says its trademarks ...

As 2024 ushers in political change, one of the most contentious issues bubbling beneath the surface is public health — notably, the role of addictive substances ...

Electrolit––a hydration beverage crafted with pharmaceutical-quality grade ingredients––announced its plan to construct a ...

Ahead, experts demystify the influence of childhood sports on your body type later in life and offer practical advice on how ...

Electrolit has requested a partial refund on personal property taxes as well as $1.5 million from Waco and McLennan County to ...

“Consumers are looking for products that provide a benefit ... There’s also a big movement toward sustaining hydration, she ...

From baseball in the 1800s to modern day college football, alcohol is big business — but not without problems.

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...