New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in hopes of boosting sales and getting customers to come back to its cafes.

If you’re reading this newsletter, you’ve probably already heard of Robby Starbuck. He’s the right-wing activist who made ...

(Bloomberg) -- Robby Starbuck is a long way from Hollywood and, as he tells it, the liberals who canceled him for “coming out ...

When it comes to affordability, Starbucks falls behind its competition, at least according to a new report. Only 51% of customers believe the Seattle-based coffee chain is affordable, data ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Early one afternoon in June at a Starbucks in Brooklyn’s Park Slope neighborhood, the kids start to trickle in. First a small group, two girls and a guy. Then two boys in private school uniforms.

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Check out other new changes. Starbucks recently announced some changes to the business, switching up its strategy in some core areas, including perks and discounts. After two consecutive quarters ...

Starbucks launches their 2024 holiday food and drink menu on Thursday, Nov. 7 and for the first time, refresher drinks join the festive lineup. The holiday menu, new merchandise and four new cup ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...