Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffeeshop into one where people place orders on their phones and grab a drink from the counter. Its new CEO has a plan to fix it all.

Similarly, remaking Starbucks as a "third place," where customers might want to meet a friend or just relax for a while, is a priority. Compared to both independent coffee shops and other chains, Starbucks has long stood out for its emphasis on comfortable ...

New CEO Brian Niccol laid out his initial plans to help turn around Starbucks' U.S. business. The company will focus on bringing back the traditional Starbucks experience. The simplicity of the plan should both help it work and boost the company's stock price.