To make the third place desirable, Starbucks popularized offering high-speed internet, a diverse coffee and tea menu, and a ...

To say there is a lot riding on the arrival of megastar Brian Niccol at Starbucks would be something of an understatement – ...

Starbucks enthusiasts get ready: Red Cup Day could be just around the corner. Red Cup Day is known as Starbucks' celebration of the holiday, when customers who order a handcrafted holiday beverage ...

Starbucks is also leaning into its reputation as the “third place” you aim to go to, in addition to work and home. Niccol says stores will prioritize serving drinks in ceramic mugs and ...

Starbucks' new CEO focuses on coffee quality and customer service in turnaround plan post former CEO's mistakes. Click here ...

Starbucks is looking to turn its business around by being less of a fast-food ... Further, Starbucks plans to offer ceramic mugs to those looking to drink their hot beverages at Starbucks, and ...

Niccol’s plans to revitalize the Starbucks brand include more “warm” and “welcoming” interiors, ceramic mugs for in-store guests, faster counter service and easier customization options ...