Starbucks is making a big change: It’s done offering discounts. Like other restaurant chains, Starbucks had leaned heavily on big discounts over the past year in an attempt to lure customers ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...

Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...

Starbucks launches their 2024 holiday food and drink menu on Thursday, Nov. 7 and for the first time, refresher drinks join the festive lineup. The holiday menu, new merchandise and four new cup ...

The holidays officially begin this week - at least at Starbucks - when the coffee chain rolls out its annual seasonal cups. Beginning Thursday, customers at its US locations will have their hot ...

By Julie Creswell In recent years, the arrival of fall has been a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday ...

Baristas demand better pay, more staff, ban on rude customers Starbucks may add staff, curb coffee deals, analyst says CEO Niccol to say more on strategy on Oct. 30 Oct 23 (Reuters) - Starbucks ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Starbucks unveiled its 2024 holiday menu Wednesday and it includes the return of popular seasonal beverages like the Peppermint Mocha, Caramel Brulée Latte and Chestnut Praline Latte, in addition ...