The store has a broader selection than Torin Bales did in jewelry and watches, Fox said. In addition to Rolex and Tudor watches, the store now offers Tag Auger, Cardinal, Bulova, Corum, Hublot ...

“My store is all about cozy, it’s all about nostalgia and it’s all about comforts — old-fashioned good comforts,” Torin said. “My target market is quite wide really.

Torin Bales goes out of his way to be different. From his new, modern building to his interactive Web site and exclusive jewelry lines, Bales prides himself on doing business like no other. "My ...