In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Looking forward, the role of AI in market research is set not just to grow, but to become indispensable. The richness of insights available through open-ended questions, when combined with the ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

Cohort studies are a powerful tool for conducting research in human populations. They are a type of longitudinal study design. Longitudinal studies follow participants over a period of time.